Sarah Phillips, Founder and CEO
Sarah Phillips, Inc.
[email protected]
New York City
@food Instagram
@UglyProduceIsBeautiful Instagram
www.CraftyBaking.com
Sarah has been in the food business for 30 years. She is known as early adapter and innovator, and sales and marketing expert - one of the first on the internet to monetize her CraftyBaking.com website with an annual subscription fee; early to monetize her @food Instagram and @UglyProduceIsBeautiful Instagram accounts by working with top brands; The New York Times called her the "matriarch" of the “First Family of Instagram” in January, 2015. AdWeek (July 2015) named Sarah @food Instagram as one of the top ten foodies to have grown the strongest engagement on Instagram.
She is early to pick unknown food products, such as Terra Chips, for example, and to convince them to take her on as their first food broker, where she helped brand, market and introduce their brand and increase sales in the New York City markets.
Sarah is also a cookbook author, with Doubleday and Simon & Schuster, having decided in 2009 to "publish" her recipes on her CraftyBaking.com website as an online cookbook with a subscription fee, rather than publish in traditional media. The site currently has over 1,000 recipes, backed with an original baking content research database which took her years to write. She also started the iVillage Baking Community Forum in 1995, and has blogged for the New York Times for two years, as well as being published and/or mentioned in top press about her baking recipes and projects.
Sarah also food styles and takes photographs, posting them on her @food Instagram and @UglyProduceIsBeautiful Instagram accounts, which has caught the eye of several well-known designers, such as Jonathan Adler and Michael Aram, who have also asked her to style their products with food. She also gets hired by top brands for such work. Sarah was one of ten photography winners for the National Geographic “Make Art, Not Food Waste: Ten #UglyFoodIsBeautiful Winners’ chosen on March 11, 2016, from more than 2,000 International entries.
Sarah now licenses her food photographs for use in advertising campaigns, puzzles, magazine covers, etc. Her photos can be found on @UglyProduceIsBeautiful Instagram Inquire by emailing [email protected]
Sarah has manufactured her own line of food products, called Healthy Oven, that she developed, branded, and sold nationwide for ten years.
She was awarded an honorary PhD in the Humanities from Marymount College for her work in the food industry.
Sarah loves the challenges of taking on new projects and seeing them through, working as a team with brand and media partners, to seek innovative and new opportunities for sales expansion. She is constantly looking for new partnership opportunities, whether it be in traditional or non-traditional outlets.
Sarah Phillips, Inc.
[email protected]
New York City
@food Instagram
@UglyProduceIsBeautiful Instagram
www.CraftyBaking.com
Sarah has been in the food business for 30 years. She is known as early adapter and innovator, and sales and marketing expert - one of the first on the internet to monetize her CraftyBaking.com website with an annual subscription fee; early to monetize her @food Instagram and @UglyProduceIsBeautiful Instagram accounts by working with top brands; The New York Times called her the "matriarch" of the “First Family of Instagram” in January, 2015. AdWeek (July 2015) named Sarah @food Instagram as one of the top ten foodies to have grown the strongest engagement on Instagram.
She is early to pick unknown food products, such as Terra Chips, for example, and to convince them to take her on as their first food broker, where she helped brand, market and introduce their brand and increase sales in the New York City markets.
Sarah is also a cookbook author, with Doubleday and Simon & Schuster, having decided in 2009 to "publish" her recipes on her CraftyBaking.com website as an online cookbook with a subscription fee, rather than publish in traditional media. The site currently has over 1,000 recipes, backed with an original baking content research database which took her years to write. She also started the iVillage Baking Community Forum in 1995, and has blogged for the New York Times for two years, as well as being published and/or mentioned in top press about her baking recipes and projects.
Sarah also food styles and takes photographs, posting them on her @food Instagram and @UglyProduceIsBeautiful Instagram accounts, which has caught the eye of several well-known designers, such as Jonathan Adler and Michael Aram, who have also asked her to style their products with food. She also gets hired by top brands for such work. Sarah was one of ten photography winners for the National Geographic “Make Art, Not Food Waste: Ten #UglyFoodIsBeautiful Winners’ chosen on March 11, 2016, from more than 2,000 International entries.
Sarah now licenses her food photographs for use in advertising campaigns, puzzles, magazine covers, etc. Her photos can be found on @UglyProduceIsBeautiful Instagram Inquire by emailing [email protected]
Sarah has manufactured her own line of food products, called Healthy Oven, that she developed, branded, and sold nationwide for ten years.
She was awarded an honorary PhD in the Humanities from Marymount College for her work in the food industry.
Sarah loves the challenges of taking on new projects and seeing them through, working as a team with brand and media partners, to seek innovative and new opportunities for sales expansion. She is constantly looking for new partnership opportunities, whether it be in traditional or non-traditional outlets.
